We all have biases, whether we are aware of them or not. We hold opinions in favor of, or against, a thing, person, or group compared with another. Unconscious biases are social stereotypes that individuals form outside of their own conscious awareness have about certain groups of people. Everyone has unconscious attitudes that stem from their ethnic origin, gender, age, experiences, and culture.
Working across cultures can be intimidating and confusing to know what might work. Your tried and tested ways of working may fail when applied without understanding that culture and the common ground rules.As business and workplaces become more and more connected, cultural effectiveness or in other words the ability to connect and work with different cultures is seen as a critical success factor in global businesses.
The world today encompasses different cultures, identities and attitudes more than ever before. That’s good news for entrepreneurship. A diverse set of opinions and mindsets lead to challenging many basic assumptions and enhanced understanding of customer segments. If managed well, entrepreneurship thrives in the face of cognitive diversity